{"product_id":"craft-business-kpi-dashboard","title":"Craft Business KPI Dashboard – Monthly Sales, AOV, Conversion, Margin, ROAS, CAC \u0026 Profit per Hour vs Goal","description":"\u003cstyle\u003e.p{max-width:800px;margin:auto;padding:36px 24px;font:15px Poppins,sans-serif;color:#302c2c;line-height:1.7}.h{text-align:center}.pill{background:#2d5f3f;color:#fff;padding:5px 14px;border-radius:20px;font-size:11px;font-weight:700;text-transform:uppercase}.h1{font-size:30px}.h1 span{color:#2d5f3f}.bar,.call{background:#fff8ed;border:2px solid #f7931e;border-radius:12px;padding:15px 20px;margin:24px 0;font-size:13px}.bar span{color:#2d5f3f}.g{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:24px 0}.c,.s{background:#f9f9f9;border:1px solid #e5e7eb;border-radius:12px;padding:15px;text-align:center;font-size:12px}.c b,.s b{display:block;font-size:13px}.calc{background:#2d5f3f;color:#fff;border-radius:12px;padding:22px;margin:28px 0}.calc ul{columns:2;font-size:13px}.big{font-size:20px;color:#2d5f3f;font-weight:800}.vault{background:#f0f7f2;border:2px solid #2d5f3f;border-radius:12px;padding:15px 20px;margin:24px 0;font-size:13px}.vault a{color:#2d5f3f;font-weight:700}\u003c\/style\u003e\u003cdiv class=\"p\"\u003e\n\u003cdiv class=\"h\"\u003e\n\u003cspan class=\"pill\"\u003eAdvanced Calculators · Instant Download\u003c\/span\u003e\u003ch1 class=\"h1\"\u003eTrack the KPIs That Run Your Craft Business — \u003cspan\u003eLast Month, This Month, and Goal Side by Side\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eA craft business KPI dashboard. Enter last month, this month, and your goal for gross sales, refunds, orders, units, product cost, fees, shipping, ad spend, other expenses, store visits, new customers, and hours worked to get net sales, average order value, units per order, conversion rate, gross and net profit and margin, ROAS, ad cost per new customer, profit per order and per hour, refund rate, and fee and ad shares, plus month-over-month change, goal progress, break-even ROAS, and profit after paying yourself.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bar\"\u003eSales can grow while profit shrinks. It shows 15 KPIs side by side so you see what really changed. \u003cspan\u003eOne download. Use it forever.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"g\"\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eEditable Spreadsheet\u003c\/b\u003eGoogle Sheets and Excel\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003e15 KPIs\u003c\/b\u003eCalculated\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003e3 Periods\u003c\/b\u003eSide by side\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eGoals\u003c\/b\u003eTracked\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eBreak-Even ROAS\u003c\/b\u003eAds check\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eStatus Line\u003c\/b\u003eWarns before you lose money\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"calc\"\u003e\n\u003ch2\u003eWhat This Spreadsheet Calculates\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNet sales and average order value\u003c\/li\u003e\n\u003cli\u003eConversion rate and units per order\u003c\/li\u003e\n\u003cli\u003eGross and net profit and margin\u003c\/li\u003e\n\u003cli\u003eROAS and ad cost per new customer\u003c\/li\u003e\n\u003cli\u003eProfit per order and per hour\u003c\/li\u003e\n\u003cli\u003eChange vs last month\u003c\/li\u003e\n\u003cli\u003eProgress to goal\u003c\/li\u003e\n\u003cli\u003eBreak-even ROAS and profit after your pay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"g\"\u003e\n\u003cdiv class=\"s\"\u003e\n\u003cb\u003e1. Enter Last Month\u003c\/b\u003eFrom reports\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003e\n\u003cb\u003e2. Enter This Month\u003c\/b\u003eSame numbers\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003e\n\u003cb\u003e3. Set Goals\u003c\/b\u003eTargets\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003e\n\u003cb\u003e4. Act\u003c\/b\u003eFix the worst KPI\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vault\"\u003e\n\u003cb\u003eIncluded in the Lifetime Spreadsheet Vault.\u003c\/b\u003e Get this calculator plus every other Craft Calculators spreadsheet, and every new one we add, for one price. \u003ca href=\"\/products\/lifetime-access\"\u003eSee the Vault →\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"call\"\u003e\n\u003cb\u003eWHY THIS MATTERS\u003c\/b\u003e\u003cp\u003eYou cannot fix what you do not measure. Fifteen minutes a month with this dashboard shows exactly where to focus.\u003c\/p\u003e\n\u003cp class=\"big\"\u003eRun on numbers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c!-- split --\u003e\u003cdiv\u003e✔ Unlimited downloads with free future updates\u003c\/div\u003e\u003cdiv\u003e✔ Editable in Google Sheets and Excel\u003c\/div\u003e\u003cdiv\u003e✔ Includes a step-by-step Instructions tab\u003c\/div\u003e","brand":"Craft Calculators","offers":[{"title":"Default Title","offer_id":67755724636470,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/3569\/3622\/files\/craft-business-kpi-dashboard-main.jpg?v=1792285176","url":"https:\/\/craftcalculators.com\/products\/craft-business-kpi-dashboard","provider":"Craft Calculators","version":"1.0","type":"link"}