{"product_id":"customer-lifetime-value-ad-budget-calculator","title":"Customer Lifetime Value \u0026 Ad Budget Calculator – LTV, CAC, LTV to CAC Ratio, Payback \u0026 Max Ad Spend","description":"\u003cstyle\u003e.p{max-width:800px;margin:auto;padding:36px 24px;font:15px Poppins,sans-serif;color:#302c2c;line-height:1.7}.h{text-align:center}.pill{background:#2d5f3f;color:#fff;padding:5px 14px;border-radius:20px;font-size:11px;font-weight:700;text-transform:uppercase}.h1{font-size:30px}.h1 span{color:#2d5f3f}.bar,.call{background:#fff8ed;border:2px solid #f7931e;border-radius:12px;padding:15px 20px;margin:24px 0;font-size:13px}.bar span{color:#2d5f3f}.g{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:24px 0}.c,.s{background:#f9f9f9;border:1px solid #e5e7eb;border-radius:12px;padding:15px;text-align:center;font-size:12px}.c b,.s b{display:block;font-size:13px}.calc{background:#2d5f3f;color:#fff;border-radius:12px;padding:22px;margin:28px 0}.calc ul{columns:2;font-size:13px}.big{font-size:20px;color:#2d5f3f;font-weight:800}.vault{background:#f0f7f2;border:2px solid #2d5f3f;border-radius:12px;padding:15px 20px;margin:24px 0;font-size:13px}.vault a{color:#2d5f3f;font-weight:700}\u003c\/style\u003e\u003cdiv class=\"p\"\u003e\n\u003cdiv class=\"h\"\u003e\n\u003cspan class=\"pill\"\u003eAdvanced Calculators · Instant Download\u003c\/span\u003e\u003ch1 class=\"h1\"\u003eKnow What a Customer Is Worth and What to Spend on Ads — \u003cspan\u003eLifetime Value, Customer Cost, Ratio, Payback, and Max Ad Budget\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eA customer lifetime value and ad budget calculator. Enter average order value, product cost and fee shares, shipping you pay, repeat customer rate, orders per repeat customer per year, customer lifespan, retention cost, monthly ad spend, new customers per month, and a target ratio to get profit per order, lifetime orders and sales, lifetime value, customer cost (CAC), LTV to CAC ratio, orders to pay back CAC, first order profit after CAC, max CAC, max monthly ad budget, budget room, and the value of more repeat buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bar\"\u003eA first order can lose money on ads and still be a great customer. It shows how much a buyer is really worth. \u003cspan\u003eOne download. Use it forever.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"g\"\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eEditable Spreadsheet\u003c\/b\u003eGoogle Sheets and Excel\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eLifetime Value\u003c\/b\u003eProfit based\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eCAC\u003c\/b\u003eFrom ads\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eRatio\u003c\/b\u003eLTV to CAC\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eAd Budget\u003c\/b\u003eMax per month\u003c\/div\u003e\n\u003cdiv class=\"c\"\u003e\n\u003cb\u003eStatus Line\u003c\/b\u003eWarns before you lose money\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"calc\"\u003e\n\u003ch2\u003eWhat This Spreadsheet Calculates\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfit per order\u003c\/li\u003e\n\u003cli\u003eLifetime orders and sales\u003c\/li\u003e\n\u003cli\u003eLifetime value per customer\u003c\/li\u003e\n\u003cli\u003eCost to get a customer\u003c\/li\u003e\n\u003cli\u003eLTV to CAC ratio\u003c\/li\u003e\n\u003cli\u003eOrders to pay back CAC\u003c\/li\u003e\n\u003cli\u003eMax CAC and max ad budget\u003c\/li\u003e\n\u003cli\u003eValue of more repeat buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"g\"\u003e\n\u003cdiv class=\"s\"\u003e\n\u003cb\u003e1. Enter Orders\u003c\/b\u003eValue and costs\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003e\n\u003cb\u003e2. Enter Repeats\u003c\/b\u003eRate and years\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003e\n\u003cb\u003e3. Enter Ads\u003c\/b\u003eSpend and customers\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003e\n\u003cb\u003e4. Spend\u003c\/b\u003eUp to the max\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vault\"\u003e\n\u003cb\u003eIncluded in the Lifetime Spreadsheet Vault.\u003c\/b\u003e Get this calculator plus every other Craft Calculators spreadsheet, and every new one we add, for one price. \u003ca href=\"\/products\/lifetime-access\"\u003eSee the Vault →\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"call\"\u003e\n\u003cb\u003eWHY THIS MATTERS\u003c\/b\u003e\u003cp\u003eAds are not too expensive if customers come back. Know your lifetime value and spend with confidence.\u003c\/p\u003e\n\u003cp class=\"big\"\u003eSpend smarter on ads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c!-- split --\u003e\u003cdiv\u003e✔ Unlimited downloads with free future updates\u003c\/div\u003e\u003cdiv\u003e✔ Editable in Google Sheets and Excel\u003c\/div\u003e\u003cdiv\u003e✔ Includes a step-by-step Instructions tab\u003c\/div\u003e","brand":"Craft Calculators","offers":[{"title":"Default Title","offer_id":67755726569782,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/3569\/3622\/files\/customer-lifetime-value-ad-budget-calculator-main.jpg?v=1792285199","url":"https:\/\/craftcalculators.com\/products\/customer-lifetime-value-ad-budget-calculator","provider":"Craft Calculators","version":"1.0","type":"link"}