Craft Business KPI Dashboard – Monthly Sales, AOV, Conversion, Margin, ROAS, CAC & Profit per Hour vs Goal
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Craft Business KPI Dashboard – Monthly Sales, AOV, Conversion, Margin, ROAS, CAC & Profit per Hour vs Goal
Track the KPIs That Run Your Craft Business — Last Month, This Month, and Goal Side by Side
A craft business KPI dashboard. Enter last month, this month, and your goal for gross sales, refunds, orders, units, product cost, fees, shipping, ad spend, other expenses, store visits, new customers, and hours worked to get net sales, average order value, units per order, conversion rate, gross and net profit and margin, ROAS, ad cost per new customer, profit per order and per hour, refund rate, and fee and ad shares, plus month-over-month change, goal progress, break-even ROAS, and profit after paying yourself.
What This Spreadsheet Calculates
- Net sales and average order value
- Conversion rate and units per order
- Gross and net profit and margin
- ROAS and ad cost per new customer
- Profit per order and per hour
- Change vs last month
- Progress to goal
- Break-even ROAS and profit after your pay
You cannot fix what you do not measure. Fifteen minutes a month with this dashboard shows exactly where to focus.
Run on numbers.
Each purchase comes with a .xlsx spreadsheet compatible with Microsoft Excel, Google Sheets, and Numbers. Enjoy free updates for every spreadsheet you own. You'll be notified when a file is updated, and you can download the latest version anytime from your account page.
This is a one-time payment, so you pay once and own the spreadsheet forever. You can download the original file anytime, and future updates are included at no extra cost!
We offer a 7-day money-back guarantee. If you feel our spreadsheets aren't providing the pricing calculations you need, we'll refund your purchase—no questions asked!
Need More Than One Spreadsheet?
The Craft Calculators Lifetime Spreadsheet Vault includes 323 spreadsheets across 29 categories — soap and bath, crochet and knitting, machine embroidery, home bakery, candle making, pricing, labor costs, HTV, balloon decor, paper crafts, jewelry, Etsy fees, digital products, and more. One-time payment. Lifetime access. Free future updates.
