Amigurumi Pricing: How to Price Crochet Toys and Plushies
How to price amigurumi: yarn, stuffing, eyes, time by size and custom requests, with small, medium and large toy examples.
In this guide
Amigurumi toys are cute and popular, but small pieces and sewing take time. This guide shows how to price crochet toys by size, cover materials and time, and handle custom character requests.
- Toy price = yarn + stuffing + eyes + time + packaging + overhead, then profit and fees.
- A small amigurumi costs about $28.60 to make and sells for about $42.
- Sewing parts together takes time. Include it.
- Custom characters need design time.
Why amigurumi needs time-based pricing
Materials cost a few dollars. Time is most of the cost.
Toys with many small parts take far longer than simple shapes.
The steps
1. Cost yarn and stuffing
By the amount used.
2. Add eyes and extras
Safety eyes, embroidery thread.
3. Track time
Crochet, stuffing and sewing.
4. Add packaging
Bag or tag.
5. Add overhead, profit and fees
Use 10% overhead, 30% profit and fees.
Worked example: small, medium and large toys
$15 an hour, 10% overhead, 30% profit and 10% fees.
| Small toy (4 in) | Medium toy (8 in) | Large toy (14 in) | |
|---|---|---|---|
| Yarn and stuffing | $2.50 | $5.00 | $12.00 |
| Eyes, thread and packaging | $1.00 | $1.50 | $2.50 |
| Labor at $15.00/hr | 1.5 hr = $22.50 | 4 hr = $60.00 | 9 hr = $135.00 |
| Overhead (10%) | $2.60 | $6.65 | $14.95 |
| Cost to make | $28.60 | $73.15 | $164.45 |
| Plus 30% profit | $37.18 | $95.10 | $213.78 |
| Cover 10% selling fees (divide by 0.90) | $41.31 | $105.66 | $237.54 |
| Suggested price | $42 | $106 | $238 |
Small toys are easier to sell at markets. Large toys work best as custom orders.
Pricing mistakes to avoid
- Safety eyes for babies. Embroider eyes for toys meant for babies.
- Not counting sewing time. Assembly can take as long as crocheting.
- Selling pattern designs without permission. Check pattern licenses.
- Free custom design. Charge for new characters.
What you keep on each sales channel
The same small amigurumi at $42.00 leaves different money in your pocket depending on where it sells. This uses the $28.60 cost to make from the example above, with Etsy's current transaction, processing and listing fees and Square's in-person card rate. Shipping, sales tax and ads are left out.
| Where it sells | Buyer pays | Fees | You keep | Profit over cost |
|---|---|---|---|---|
| Etsy (6.5% + 3% + $0.25 + $0.20 listing) | $42.00 | $4.44 | $37.56 | $8.96 |
| Your own website (about 2.9% + $0.30) | $42.00 | $1.52 | $40.48 | $11.88 |
| Craft fair, card reader (2.6% + $0.15) | $42.00 | $1.24 | $40.76 | $12.16 |
| Craft fair, cash | $42.00 | $0.00 | $42.00 | $13.40 |
| Wholesale to a shop (50% of retail) | $21.00 | $0.00 | $21.00 | -$7.60 |
On Etsy, fees take about 11% of a $42.00 sale. If a sale comes through Etsy Offsite Ads, add another 15% (12% for shops over $10,000 a year), so build that into your price if you're enrolled. Wholesale at half of retail loses $7.60 per piece here. Either raise retail, lower your cost, or set a separate wholesale price with a case minimum.
Amigurumi checklist
- Yarn and stuffing.
- Eyes and extras.
- Time.
- Packaging.
- Overhead, profit and fees.
- Pattern license.
Price amigurumi toys
Type your yarn, stuffing and time into the peach cells. The calculator shows cost and price.
Get the Amigurumi Pricing CalculatorCalculators that help
- Commissions: Quote custom toys. Use the Crochet Commission & Custom Order Quote Calculator – Materials, Hours, Revisions, Rush Fee & Deposit.
- Yarn cost: Compare yarn cost. Use the Yarn Cost per Yard & Supplier Comparison Calculator – Per Yard, Meter, 100 g & Project Cost.
- Craft fair: Plan market stock. Use the Crochet Craft Fair & Market Planner – Stock to Bring, Sell-Through, Expected Profit & Break-Even.
- Monthly profit: Track monthly pay. Use the Crochet Business Monthly Profit & Hourly Wage Calculator – 8 Products, Fees, Overhead & Break-Even.
Common questions
How much should I charge for amigurumi?
Small toys often sell for about $20 to $45. In this guide a small toy prices at about $42.
Can I sell toys from patterns?
Check the pattern license. Many allow selling finished items.
Are safety eyes safe for babies?
Embroidered eyes are safer for young children.
How do I price custom characters?
Add design time.
What sells best?
Animals and themed characters.
Should I sell patterns?
Patterns can be extra income.
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