Scrapbook and Memory Book Pricing: How to Price Keepsakes
How to price scrapbooks and memory books: album, paper, photos, embellishments and layout time per page, with three examples.
In this guide
Custom scrapbooks and memory books take many hours of layout work. Most of the price is time per page. This guide shows how to price keepsake books by page count.
- Book price = album + paper and embellishments + photo prints + layout time + overhead, then profit and fees.
- A 10 page book costs about $143.00 to make and sells for about $207.
- Price by page so larger books are fair.
- Take a deposit before starting.
Why keepsakes need time per page
Each page can take 20 to 45 minutes.
Photo sorting and planning also take time.
The steps
1. Cost the album
Album or binding.
2. Add paper and embellishments
Per page.
3. Add photo prints
If you print them.
4. Add layout time
Per page plus planning.
5. Add overhead, profit and fees
Use 10% overhead, 30% profit and fees.

Worked example: three book sizes
$20 an hour, 10% overhead, 30% profit and 10% fees.
| 10 page book | 20 page book | 40 page book | |
|---|---|---|---|
| Album | $15.00 | $20.00 | $30.00 |
| Paper and embellishments | $10.00 | $20.00 | $40.00 |
| Photo prints | $5.00 | $10.00 | $20.00 |
| Labor at $20.00/hr | 5 hr = $100.00 | 9 hr = $180.00 | 17 hr = $340.00 |
| Overhead (10%) | $13.00 | $23.00 | $43.00 |
| Cost to make | $143.00 | $253.00 | $473.00 |
| Plus 30% profit | $185.90 | $328.90 | $614.90 |
| Cover 10% selling fees (divide by 0.90) | $206.56 | $365.44 | $683.22 |
| Suggested price | $207 | $366 | $684 |
Bigger books price high because of the hours. Offer simpler page styles to lower cost.
Pricing mistakes to avoid
- No planning time. Sorting photos takes time.
- Flat price. Price by page.
- No deposit. Take a deposit.
- Unlimited changes. Set a revision limit.
Scrapbook checklist
- Album.
- Paper and embellishments.
- Photo prints.
- Layout time.
- Overhead, profit and fees.
- Deposit.
Quote paper craft orders
Type your materials and time into the peach cells. The calculator builds a quote.
Get the Custom Paper Craft Quote CalculatorCalculators that help
- Paper craft pricing: Price paper crafts. Use the Paper Craft Pricing Calculator.
- Labor: Track assembly time. Use the Paper Craft Labor and Assembly Calculator.
- Deposits: Track deposits. Use the Custom Order Deposit & Balance Tracker – Deposits, Balances Due & Overdue Orders.
- Ink cost: Cost photo prints. Use the Printer Ink Cost per Print Calculator – Cartridge Yield, Coverage, Safety Factor & Monthly Ink Cost.
Common questions
How much should I charge for a custom scrapbook?
It depends on pages and detail. In this guide a 10 page book prices at about $207.
How long does a page take?
Often 20 to 45 minutes.
Should I print photos?
Offer it as an add-on.
Should I take deposits?
Yes.
How do I price memory books for funerals?
Price the same way. Be clear on timelines.
Can I offer digital books?
Yes, as a lower cost option.
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