HTV Team Apparel Pricing: Jerseys, Names and Numbers, and Bulk Shirts
How to price HTV team apparel: team logo shirts, names and numbers, two-color designs and bulk tiers with setup charged once.
In this guide
Team orders are a big part of many HTV shops. One coach or team mom can order 15 shirts with names and numbers. That is great business, but each name is a separate cut, weed and press. This guide shows how to price team apparel with HTV, including logos, names, numbers and bulk tiers.
- Team shirt price = blank + vinyl + labor for logo, name and number + overhead, then profit and fees.
- A one-color team logo shirt costs about $9.90 to make and sells for about $15 as a single.
- Names and numbers are separate cuts. Price each as an add-on.
- Charge setup once and lower the price per shirt as quantity goes up.
Why team orders can lose money
Coaches expect a bulk price, and every shirt may have a different name, number and size. Each one is a new cut, weed and press.
Price the base shirt with a bulk discount, and add names and numbers separately. Take a deposit before ordering blanks.
The steps
1. Price the base shirt
Blank, vinyl for the logo and press time.
2. Price names and numbers
Each name or number uses vinyl and time to cut, weed and press.
3. Add setup
Design, proof and a test press. Charge it once per order.
4. Add overhead, profit and fees
Use 10% overhead, 30% profit and card fees.
5. Set bulk tiers
Lower the price per shirt for 12, 24 and 48 shirts.
Worked example: logo shirt, name and number, two-color
$20 an hour, 10% overhead, 30% profit and 10% fees for single shirts.
| Team logo shirt (1 color) | Logo + name + number | Two-color logo + name + number | |
|---|---|---|---|
| Blank | $4.00 | $4.00 | $4.00 |
| Vinyl | $0.90 | $1.70 | $2.30 |
| Transfer and cover sheet | $0.10 | $0.15 | $0.20 |
| Labor at $20.00/hr | 0.2 hr = $4.00 | 0.4 hr = $8.00 | 0.5 hr = $10.00 |
| Overhead (10%) | $0.90 | $1.39 | $1.65 |
| Cost to make | $9.90 | $15.23 | $18.15 |
| Plus 30% profit | $12.87 | $19.81 | $23.59 |
| Cover 10% selling fees (divide by 0.90) | $14.30 | $22.01 | $26.22 |
| Suggested price | $15 | $23 | $27 |
The name and number raise the single price from $15 to $23. That difference is a good guide for your name and number add-on price.
Pricing mistakes to avoid
- Including names and numbers free. Each one is a separate cut, weed and press. Charge for it.
- Ordering blanks before a deposit. Sizes for a team are hard to resell.
- Discounting without savings. Only lower the price as far as bulk blanks and batch time allow.
- No deadline buffer. Ask for orders early enough before game day or the season start.
Bulk and custom order pricing
For a team order of logo shirts, design, proof and a test press takes about 1 hr at $20.00/hr. Charge that once per order, then spread it across the pieces. Materials are $5.00 per piece and hands-on time is 12 minutes, which drops when you batch the same design. Overhead is 10%, profit 30%, and 3% covers card or invoice fees.
| Quantity | Setup share per piece | Cost per piece | Price per piece | Order total |
|---|---|---|---|---|
| 1 | $20.00 | $31.90 | $42.75 | $42.75 |
| 12 | $1.67 | $11.07 | $14.84 | $178.09 |
| 24 | $0.83 | $9.72 | $13.02 | $312.54 |
| 48 | $0.42 | $9.04 | $12.11 | $581.44 |
The price per piece falls from $42.75 to $12.11 because the setup is shared, not because you cut your rate. Quote the tier the customer actually orders, ask for a 50% deposit before you buy blanks, and set a minimum order size for custom work.
Team apparel checklist
- Blank prices by size and style.
- Vinyl per logo, name and number.
- Press time timed.
- Setup charged once.
- Bulk tiers set.
- Names and numbers priced as add-ons.
- A size list and deposit before ordering.
Quote team orders fast
Type your shirts, sizes, names and numbers into the peach cells. The calculator builds a team quote with setup and tiers.
Get the HTV Team Order QuoteCalculators that help
- Names and numbers: Price jersey names and numbers. Use the HTV Names & Numbers Jersey Calculator – Price per Letter, Number & Player.
- Multi-location: Price front, back and sleeve prints. Use the HTV Multi-Location Pricing Calculator – Front, Back, Sleeve & Add-On Prices.
- Garment pricing: Price HTV on any garment. Use the HTV Garment Pricing Calculator – Shirts, Hoodies & More, 1 to 4 Colors.
- Deadlines: Plan production before game day. Use the HTV Production Capacity & Deadline Planner – Bottleneck, Days & Helpers.
Common questions
How much should I charge for HTV team shirts?
Many shops charge about $15 to $25 per shirt for team logos, plus add-ons for names and numbers. In this guide a single logo shirt prices at about $15.
How much do I charge for names and numbers?
Many shops charge about $3 to $8 each depending on size and colors.
How do I price a team order?
Charge setup once, use bulk tiers and add names and numbers separately.
Should I take a deposit?
Yes. Many shops take 50% before ordering blanks.
What HTV is best for jerseys?
Many shops use stretch or athletic HTV for performance fabric.
How long do team orders take?
Plan a week or two for most teams, and charge a rush fee for less.
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