How to Price Digital Craft Designs, Templates and Printables
How to price digital craft designs and templates: creation cost, sales needed to earn it back, single vs bundle prices, commercial licenses and fees.
In this guide
Digital products are made once and sold many times, so pricing works differently. There are no materials per sale, but there is the time to design, test, write instructions and make listing photos. This guide shows how to price digital craft designs and templates, and how many sales you need to earn back your time.
- Digital price is set by market and value, then checked against how many sales you need to earn back creation time.
- Creation cost = design time + testing + instructions + listing photos + fonts or asset licenses.
- Bundles raise order size. Price a bundle at about 50% to 70% of the singles added up.
- Commercial licenses for physical products usually cost more than personal use.
Why digital prices are different
With no material cost per sale, many sellers price digital files very low. But a low price needs many sales to pay back your design time, and fees take a bigger share of small orders.
The better question is: how many sales do I need to earn my rate for the time it took? That number tells you if the price is realistic.
The steps
1. Track creation time
Design, test, write instructions, make mockups and list. Add any fonts or graphics you paid for.
2. Set a price range from the market
Look at similar products with good reviews.
3. Find sales to earn it back
Divide creation cost by profit per sale after fees.
4. Build bundles
Bundle related designs for a bigger order.
5. Add license tiers
Charge more for commercial use, especially on physical products.
Worked example: creation cost of three digital products
$20 an hour and 5% overhead. This is the cost to create each product once, before any sales.
| Single SVG design | Printable planner | Spreadsheet template | |
|---|---|---|---|
| Fonts, assets and mockups | $1.50 | $4.00 | $0.00 |
| Labor at $20.00/hr | 1.5 hr = $30.00 | 6 hr = $120.00 | 10 hr = $200.00 |
| Overhead (5%) | $1.58 | $6.20 | $10.00 |
| Cost to make | $33.08 | $130.20 | $210.00 |
The SVG costs about $33.08 to create, the planner about $130.20, and the template about $210.00. Next, see how many sales each price needs to earn that back.
Sales needed to earn back creation time
| Product | Price | Profit per sale after about 10% fees | Sales to earn back |
|---|---|---|---|
| Single SVG | $3 | $2.25 | 15 |
| Printable planner | $12 | $10.35 | 13 |
| Spreadsheet template | $19 | $16.65 | 13 |
Fees here include about 10% plus a small fixed fee per sale. If a product needs more sales than you expect, raise the price, bundle it, or spend less time on it.
Pricing mistakes to avoid
- Pricing at $1 because there are no materials. Fees and payment costs take a big share of tiny orders, and you need many sales to earn back your time.
- Using fonts or graphics without a commercial license. Check every asset license before you sell. A takedown costs more than the license.
- Selling commercial use for the personal price. Buyers who make products from your file get more value. Charge more for commercial use.
- Never bundling. Bundles raise the average order and help older designs keep selling.
Digital product pricing checklist
- Creation time tracked.
- Fonts and asset licenses checked for resale.
- Market price range found.
- Sales needed to earn back calculated.
- Bundles priced.
- Commercial license priced higher.
- Fees included.
Price digital products with a plan
Type your creation time, price and fees into the peach cells. The calculator shows profit per sale and sales needed to earn it back.
Get the Digital Product Pricing CalculatorCalculators that help
- Creation cost: Total the cost to create a product. Use the Digital Product Creation Cost Calculator.
- Bundles: Price bundles of digital products. Use the Digital Product Bundle Pricing Calculator.
- Licenses: Price personal and commercial licenses. Use the Digital Product Licensing Price Calculator.
- Break-even: Find sales to earn it back. Use the Digital Product Break-Even Calculator.
Common questions
How much should I charge for an SVG file?
Many single SVGs sell for about $2 to $5. Bundles sell for more.
How do I price printables?
Price from the market and value, then check how many sales you need to earn back your time.
Should I offer a commercial license?
Yes, if buyers will sell products made with your design. Charge more than personal use.
Are digital products profitable?
They can be, once they sell enough to pay back creation time.
How do I price a bundle?
Many sellers price bundles at about 50% to 70% of the singles added together.
Can I use any font in my designs?
Only if the font license allows commercial use. Check each one.
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