Window Graphics Pricing: How to Quote Storefront Window Graphics
How to quote storefront window graphics: cut vinyl, printed graphics, perforated film and frosted vinyl, with design, install time and travel.
In this guide
Storefront windows are prime advertising space. Businesses use them for hours, logos, promotions and privacy. Each type of window graphic uses a different material and takes different install time. This guide shows how to quote window graphics with three common jobs.
- Window graphic price = material by square foot + print or cut + design + install time + travel + overhead, then profit and fees.
- A door hours and logo job prices at about $105. A full window perforated graphic prices at about $455.
- Perforated window film lets people see out from inside while showing a graphic outside.
- Measure in person and charge travel and install separately for big jobs.
Why window jobs need a site quote
Windows vary in size, height, glass condition and access. A ladder job or a busy storefront takes longer.
Printed and perforated films cost more than plain cut vinyl and need laminating. Price the material and the install.
The steps
1. Measure the glass
Measure each pane and note height and access.
2. Choose the material
Cut vinyl for lettering, printed vinyl for full color, perforated film for full coverage and frosted for privacy.
3. Cost the material
By square foot with waste.
4. Add design and production
Layout, proof, printing, laminating and weeding.
5. Add install and travel
Time on site, cleaning glass and travel.
6. Add overhead, profit and fees
Use 15% overhead, 25% to 30% profit and card fees.
Worked example: three window jobs
$40 an hour for design, production and install, 15% overhead, 30% profit and 3% card fees.
| Door hours and logo (cut vinyl) | Frosted privacy band, 2 windows | Full window perforated graphic (40 sq ft) | |
|---|---|---|---|
| Vinyl or film | $6.00 | $28.00 | $90.00 |
| Laminate and transfer tape | $1.50 | $4.00 | $30.00 |
| Travel | $10.00 | $10.00 | $15.00 |
| Labor at $40.00/hr | 1.25 hr = $50.00 | 2 hr = $80.00 | 4 hr = $160.00 |
| Overhead (15%) | $10.12 | $18.30 | $44.25 |
| Cost to make | $77.62 | $140.30 | $339.25 |
| Plus 30% profit | $100.91 | $182.39 | $441.03 |
| Cover 3% selling fees (divide by 0.97) | $104.03 | $188.03 | $454.66 |
| Suggested price | $105 | $189 | $455 |
The full window graphic takes the most install time. For jobs over a few hours, quote install separately so the customer sees what they pay for.
Pricing mistakes to avoid
- Quoting from photos only. Height, access and glass condition change install time.
- Forgetting removal. Old graphics and adhesive take time to remove.
- No travel charge. Charge travel by distance.
- Same price for cut and printed vinyl. Printed and perforated films cost more.
Window graphics checklist
- Glass measured in person.
- Material chosen for the job.
- Material cost with waste.
- Design and production time.
- Install time and travel.
- Overhead, profit and fees.
- Removal quoted if needed.
Quote window lettering and graphics
Type your measurements, materials and time into the peach cells. The calculator builds a quote with install.
Get the Storefront Window Lettering QuoteCalculators that help
- Installation: Price decal installation. Use the Decal Installation Pricing Calculator – Labor, Surface Prep, Removal & Travel.
- Vehicle windows: Price vehicle window decals. Use the Vehicle & Window Decal Pricing Calculator – Car Decals, Door Lettering & Fleets.
- Price per square inch: Price any vinyl size. Use the Vinyl Price per Square Inch Calculator – Compare Rolls, Sheets & Bundles, Cost per Design.
- Vinyl types: Compare vinyl and upcharges. Use the Vinyl Type Cost Comparison & Specialty Upcharge Calculator – Glitter, Holographic, Printable & HTV.
Common questions
How much should I charge for window graphics?
It depends on material and install. Many shops charge more for printed and perforated graphics than for cut vinyl.
What is perforated window film?
A printed film with small holes, so people inside can see out.
Should I charge for removal?
Yes. Removing old graphics and adhesive takes time.
How do I price frosted vinyl?
By square foot plus install time.
Should I measure in person?
For storefronts, yes. Photos can miss height and access issues.
Do I charge for travel?
Yes, a flat fee or by mileage.
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