Wholesale & Retail Pricing Spreadsheet

Wholesale and Retail Pricing Spreadsheet

Calculate wholesale and retail prices from your cost to make, wholesale multiplier, and markup using an editable spreadsheet for craft products.

Wholesale and retail pricing can be hard to balance because you need enough room for profit while keeping prices realistic for buyers and stockists. This spreadsheet helps turn your cost to make into suggested wholesale and retail prices so you can price products more confidently.

What this spreadsheet helps calculate

• cost to make
• wholesale multiplier
• markup percentage
• suggested wholesale price
• suggested retail price
• pricing comparison

Best for

This spreadsheet is best for handmade sellers, craft businesses, Etsy sellers, Shopify sellers, and makers who need both wholesale and retail pricing for their products.

How it works

Enter your cost, selling price, discount, markup, fee, time, or pricing details based on the calculator. The spreadsheet uses pre-built formulas to calculate pricing numbers so you can make better decisions about what to charge.

Helpful next steps

Browse more editable how much to charge spreadsheets, compare related tools like gross margin and markup spreadsheet and Etsy and website list price spreadsheet, or get lifetime access to the full Craft Calculators spreadsheet vault if you want access to every current and future pricing spreadsheet.

✔ Wholesale/retail spreadsheet

✔ Uses cost, markup & multiplier

✔ Helps compare selling prices

✔ Google Sheets & Excel

✔ Local currency compatible

✔ Free future updates