Gift Basket Pricing: How to Price Gift Baskets and Boxes
How to price gift baskets: products, container, filler, wrap, assembly and delivery, with three examples.
In this guide
Gift baskets combine products into one gift. Containers, filler and wrap add up, and assembly takes time. This guide shows how to price baskets so all of that is covered.
- Basket price = products + container + filler + wrap + assembly + overhead, then profit and fees.
- A small basket costs about $27.50 to make and sells for about $37.
- Products you make yourself should go in at retail value or at least cost plus labor.
- Corporate orders get tiers and delivery fees.
Why baskets are often underpriced
Containers, filler, cellophane and ribbon can cost $5 to $15.
Assembly and wrapping take time.
The steps
1. Cost products
Bought items and your own items.
2. Add container
Basket or box.
3. Add filler and wrap
Shred, cellophane, ribbon.
4. Add assembly
Per basket.
5. Add overhead, profit and fees
Use 10% overhead, 30% profit and fees.
Worked example: three basket sizes
$20 an hour, 10% overhead, 30% profit and 3% card fees.
| Small gift box | Medium basket | Large corporate basket | |
|---|---|---|---|
| Products | $15.00 | $30.00 | $55.00 |
| Container | $3.00 | $6.00 | $10.00 |
| Filler and wrap | $2.00 | $4.00 | $6.00 |
| Labor at $20.00/hr | 0.25 hr = $5.00 | 0.4 hr = $8.00 | 0.6 hr = $12.00 |
| Overhead (10%) | $2.50 | $4.80 | $8.30 |
| Cost to make | $27.50 | $52.80 | $91.30 |
| Plus 30% profit | $35.75 | $68.64 | $118.69 |
| Cover 3% selling fees (divide by 0.97) | $36.86 | $70.76 | $122.36 |
| Suggested price | $37 | $71 | $123 |
Delivery is extra. Corporate clients often need many baskets at once.
Pricing mistakes to avoid
- Forgetting filler and wrap. They add up.
- Products at cost only. Your own items include labor.
- No delivery fee. Charge by distance.
- Food rules. Check cottage food rules for food items.
What you keep on each sales channel
The same small gift box at $37.00 leaves different money in your pocket depending on where it sells. This uses the $27.50 cost to make from the example above, with Etsy's current transaction, processing and listing fees and Square's in-person card rate. Shipping, sales tax and ads are left out.
| Where it sells | Buyer pays | Fees | You keep | Profit over cost |
|---|---|---|---|---|
| Etsy (6.5% + 3% + $0.25 + $0.20 listing) | $37.00 | $3.97 | $33.03 | $5.53 |
| Your own website (about 2.9% + $0.30) | $37.00 | $1.37 | $35.63 | $8.13 |
| Craft fair, card reader (2.6% + $0.15) | $37.00 | $1.11 | $35.89 | $8.39 |
| Craft fair, cash | $37.00 | $0.00 | $37.00 | $9.50 |
On Etsy, fees take about 11% of a $37.00 sale. If a sale comes through Etsy Offsite Ads, add another 15% (12% for shops over $10,000 a year), so build that into your price if you're enrolled.
Bulk and custom order pricing
For a corporate order of medium baskets, planning and a sample basket takes about 0.5 hr at $20.00/hr. Charge that once per order, then spread it across the pieces. Materials are $40.00 per piece and hands-on time is 21 minutes, which drops when you batch the same design. Overhead is 10%, profit 30%, and 3% covers card or invoice fees.
| Quantity | Setup share per piece | Cost per piece | Price per piece | Order total |
|---|---|---|---|---|
| 1 | $10.00 | $62.70 | $84.03 | $84.03 |
| 10 | $1.00 | $52.03 | $69.73 | $697.31 |
| 25 | $0.40 | $50.99 | $68.33 | $1,708.26 |
| 50 | $0.20 | $50.38 | $67.52 | $3,375.98 |
The price per piece falls from $84.03 to $67.52 because the setup is shared, not because you cut your rate. Quote the tier the customer actually orders, ask for a 50% deposit before you buy blanks, and set a minimum order size for custom work.
Gift basket checklist
- Products.
- Container.
- Filler and wrap.
- Assembly.
- Overhead, profit and fees.
- Delivery.
Price bundles and gift baskets
Type your items and costs into the peach cells. The calculator shows bundle cost and price.
Get the Bundle Pricing CalculatorCalculators that help
- Gift wrap: Add wrap upcharges. Use the Gift Box & Gift Wrap Upcharge Calculator – Gift Wrap Fee, Profit & Attach Rate.
- Delivery: Set mileage fees. Use the Bakery Delivery Fee & Mileage Calculator – Gas, Wear, Drive Time, Setup, Minimum Fee & 6 Delivery Zones.
- Treat boxes: Price dessert boxes. Use the Dessert & Treat Box Pricing Calculator – 8 Treats, Box, Liners, Ribbon, Assembly & Price per Box.
- Soap gift sets: Price bath sets. Use the Soap & Bath Gift Set Pricing Calculator – Items, Box, Filler, Ribbon, Assembly & Set Discount.
Common questions
How much should I charge for a gift basket?
Many sell for about $30 to $150. In this guide a small box prices at about $37.
How do I price my own products in a basket?
At least cost plus labor, or retail value.
Should I charge delivery?
Yes.
How do I price corporate orders?
Use tiers and charge delivery.
What filler is best?
Crinkle shred is common.
Can I include food?
Check local food rules.
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