DIY Craft Kit Pricing: How to Price Kits and Kit Boxes
How to price DIY craft kits: supplies, portioning, instructions, packaging and wholesale, with three examples.
In this guide
DIY craft kits sell well as gifts, party favors and classroom activities. Portioning supplies and packing kits takes time. This guide shows how to price kits so packing time and instructions are covered.
- Kit price = supplies + instructions + box + packing time + overhead, then profit and fees.
- A kids kit costs about $9.35 to make and sells for about $14.
- Portioning and packing take time. Include it.
- Party packs get quantity pricing.
Why kits need packing time in the price
Counting beads, cutting yarn and filling bags takes time.
Good instructions reduce questions and returns.
The steps
1. Cost supplies
Bulk price per kit.
2. Add instructions
Printed card or QR code to a video.
3. Add box and bags
Packaging.
4. Add packing time
Per kit.
5. Add overhead, profit and fees
Use 10% overhead, 30% profit and fees.
Worked example: three kit types
$20 an hour, 10% overhead, 30% profit and 10% fees.
| Kids bracelet kit | Adult embroidery kit | Party pack (per kit, 10+) | |
|---|---|---|---|
| Supplies | $3.00 | $7.00 | $2.20 |
| Instructions | $0.30 | $0.60 | $0.15 |
| Box and bags | $1.20 | $2.00 | $0.60 |
| Labor at $20.00/hr | 0.2 hr = $4.00 | 0.3 hr = $6.00 | 0.1 hr = $2.00 |
| Overhead (10%) | $0.85 | $1.56 | $0.50 |
| Cost to make | $9.35 | $17.16 | $5.45 |
| Plus 30% profit | $12.15 | $22.31 | $7.08 |
| Cover 10% selling fees (divide by 0.90) | $13.51 | $24.79 | $7.87 |
| Suggested price | $14 | $25 | $8 |
Party packs use simpler packaging so the price per kit is lower.
Pricing mistakes to avoid
- No age labels. Label small parts for kids.
- Unclear instructions. Clear steps reduce returns.
- Ignoring packing time. Count and time a batch.
- Retail supplies. Buy in bulk.
What you keep on each sales channel
The same kids craft kit at $14.00 leaves different money in your pocket depending on where it sells. This uses the $9.35 cost to make from the example above, with Etsy's current transaction, processing and listing fees and Square's in-person card rate. Shipping, sales tax and ads are left out.
| Where it sells | Buyer pays | Fees | You keep | Profit over cost |
|---|---|---|---|---|
| Etsy (6.5% + 3% + $0.25 + $0.20 listing) | $14.00 | $1.78 | $12.22 | $2.87 |
| Your own website (about 2.9% + $0.30) | $14.00 | $0.71 | $13.29 | $3.94 |
| Craft fair, card reader (2.6% + $0.15) | $14.00 | $0.51 | $13.49 | $4.14 |
| Craft fair, cash | $14.00 | $0.00 | $14.00 | $4.65 |
| Wholesale to a shop (50% of retail) | $7.00 | $0.00 | $7.00 | -$2.35 |
On Etsy, fees take about 13% of a $14.00 sale. The fixed $0.45 per order hits small items hardest, so bundles and multi-packs keep more of each sale. If a sale comes through Etsy Offsite Ads, add another 15% (12% for shops over $10,000 a year), so build that into your price if you're enrolled. Wholesale at half of retail loses $2.35 per piece here. Either raise retail, lower your cost, or set a separate wholesale price with a case minimum.
Craft kit checklist
- Supplies.
- Instructions.
- Packaging.
- Packing time.
- Overhead, profit and fees.
- Party pack pricing.
Price kits and bundles
Type your supplies and packing time into the peach cells. The calculator shows kit cost and price.
Get the Bundle Pricing CalculatorCalculators that help
- Packaging: Cost packaging. Use the Packaging Cost per Order Calculator – Boxes, Filler, Tissue, Labels, Pack Time & Damage.
- Wholesale: Set wholesale prices. Use the Wholesale & Retail Pricing Calculator – Wholesale Price, MSRP, Keystone Markup & Order Profit.
- Capacity: Plan how many to make. Use the Production Capacity Calculator – How Many Products Can I Make per Day, Week & Month.
- Box fit: Find a box. Use the Stock Box Fit Finder – Cheapest Box That Fits, Empty Space, Filler Cost & Billable Weight.
Common questions
How much should I charge for a craft kit?
Many sell for about $12 to $40. In this guide a kids kit prices at about $14.
Should I include video instructions?
A QR code to a video helps.
How do I price party packs?
Lower per kit price for quantities.
Do kids kits need labels?
Yes, small part warnings.
What wholesale price?
Often about 50% of retail.
What kits sell best?
Beginner kits for popular crafts.
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