Trade Show Booth Graphics Pricing: How to Price Displays
How to price trade show booth graphics: backwalls, table covers, banner stands, design and hardware, with package examples.
In this guide
Trade show packages combine several products: backwall, table cover and banner stands. Packages raise order size. This guide shows how to price each part and build booth packages.
- Booth price = graphics + hardware + design + print time + overhead, then profit.
- A table cover costs about $86.25 to make and sells for about $116.
- Packages raise order size and simplify buying.
- Charge rush fees for last-minute shows.
Why booth packages work
Exhibitors need several items. A package makes buying simple.
Hardware is a big part of cost. Quality matters for reuse.
The steps
1. Price each item
Graphics and hardware.
2. Add design
Charged once for the package.
3. Add print and finishing
Print, hem and grommets.
4. Add overhead and profit
Use 15% overhead and 30% profit.
5. Build packages
Good, better, best.
Worked example: booth items
$40 an hour, 15% overhead, 30% profit and 3% card fees. Design is separate.
| Fitted table cover | Retractable banner stand | 10 ft fabric backwall | |
|---|---|---|---|
| Graphic | $45.00 | $40.00 | $180.00 |
| Hardware | $0.00 | $60.00 | $250.00 |
| Labor at $40.00/hr | 0.75 hr = $30.00 | 0.6 hr = $24.00 | 2 hr = $80.00 |
| Overhead (15%) | $11.25 | $18.60 | $76.50 |
| Cost to make | $86.25 | $142.60 | $586.50 |
| Plus 30% profit | $112.12 | $185.38 | $762.45 |
| Cover 3% selling fees (divide by 0.97) | $115.59 | $191.11 | $786.03 |
| Suggested price | $116 | $192 | $787 |
A package with all three items makes a solid order, plus design.
Sample booth package
| Package | Items | Price |
|---|---|---|
| Starter | Table cover + banner stand | $308.00 |
| Full booth | Table cover + banner stand + backwall | $1,095.00 |
Add design once per package. Offer replacement graphics later at a lower price, since hardware is reused.
Pricing mistakes to avoid
- Cheap hardware. Exhibitors reuse displays. Quality matters.
- No rush fees. Last-minute shows need rush pricing.
- No packages. Packages raise order size.
- Low resolution files. Check files early.
Booth graphics checklist
- Graphics.
- Hardware.
- Design.
- Print and finishing.
- Overhead and profit.
- Packages and rush fees.
Price sign and display jobs
Type your materials, hardware and time into the peach cells. The calculator shows cost and price.
Get the UV Printed Signs CalculatorCalculators that help
- Good, better, best: Build packages. Use the Good-Better-Best Pricing Calculator – 3-Tier Price Ladder, Profit by Tier & Sales Mix.
- Design time: Charge design. Use the Design & Setup Time Cost Calculator – Setup Fee, Proofs, Samples & Cost per Item.
- Image size: Check file resolution. Use the Image Size, DPI & Print Size Converter – Pixels to Inches & cm, Quality Check for Sublimation & DTF.
- Bundles: Price packages. Use the Bundle & Set Pricing Calculator – Bundle Price, Buyer Savings, Bundle Profit & Gift Set Pricing.
Common questions
How much does trade show booth graphics cost?
It depends on size and items. See the package table above.
What should a booth package include?
Backwall, table cover and banner stands.
Should I charge for design?
Yes, once per package.
How do I price rush orders?
Add a rush fee.
Can graphics be replaced?
Yes, reuse hardware and print new graphics.
What file resolution is needed?
Often 100 to 150 dpi at full size.
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