How to Price Handmade Wreaths for Profit
How to price handmade wreaths: frames, florals, ribbon, signs and build time, with three worked examples.
In this guide
Handmade wreaths are a top seasonal craft. Florals and ribbon add up fast, and full wreaths take time. This guide shows how to price wreaths by size and style.
- Wreath price = frame + florals + ribbon + sign + time + overhead, then profit and fees.
- A deco mesh wreath costs about $50.60 to make and sells for about $74.
- Florals are often the biggest material cost. Track them.
- Shipping wreaths needs big boxes. Price shipping separately.
Why wreaths are easy to underprice
Florals and ribbon can cost $20 or more per wreath.
Full wreaths take one to three hours.
The steps
1. Cost the frame
Wire, grapevine or foam.
2. Add florals and ribbon
By stems and yards used.
3. Add signs or extras
Signs, bows and lights.
4. Track time
Building and fluffing.
5. Add overhead, profit and fees
Use 10% overhead, 30% profit and fees.
Worked example: three wreath styles
$20 an hour, 10% overhead, 30% profit and 10% fees.
| Deco mesh wreath | Grapevine floral wreath | Large door wreath | |
|---|---|---|---|
| Frame | $4.00 | $6.00 | $10.00 |
| Florals, ribbon and mesh | $18.00 | $25.00 | $45.00 |
| Sign or extras | $4.00 | $3.00 | $8.00 |
| Labor at $20.00/hr | 1 hr = $20.00 | 1.25 hr = $25.00 | 2.5 hr = $50.00 |
| Overhead (10%) | $4.60 | $5.90 | $11.30 |
| Cost to make | $50.60 | $64.90 | $124.30 |
| Plus 30% profit | $65.78 | $84.37 | $161.59 |
| Cover 10% selling fees (divide by 0.90) | $73.09 | $93.74 | $179.54 |
| Suggested price | $74 | $94 | $180 |
Large wreaths need higher prices. Buy florals in bulk to lower cost.
Pricing mistakes to avoid
- Ignoring floral cost. Track every stem.
- Free shipping on wreaths. Big boxes cost a lot.
- Too many seasonal designs. Make more of your best sellers.
- No custom fee. Custom colors and names take more time.
What you keep on each sales channel
The same deco mesh wreath at $74.00 leaves different money in your pocket depending on where it sells. This uses the $50.60 cost to make from the example above, with Etsy's current transaction, processing and listing fees and Square's in-person card rate. Shipping, sales tax and ads are left out.
| Where it sells | Buyer pays | Fees | You keep | Profit over cost |
|---|---|---|---|---|
| Etsy (6.5% + 3% + $0.25 + $0.20 listing) | $74.00 | $7.48 | $66.52 | $15.92 |
| Your own website (about 2.9% + $0.30) | $74.00 | $2.45 | $71.55 | $20.95 |
| Craft fair, card reader (2.6% + $0.15) | $74.00 | $2.07 | $71.93 | $21.33 |
| Craft fair, cash | $74.00 | $0.00 | $74.00 | $23.40 |
| Wholesale to a shop (50% of retail) | $37.00 | $0.00 | $37.00 | -$13.60 |
On Etsy, fees take about 10% of a $74.00 sale. If a sale comes through Etsy Offsite Ads, add another 15% (12% for shops over $10,000 a year), so build that into your price if you're enrolled. Wholesale at half of retail loses $13.60 per piece here. Either raise retail, lower your cost, or set a separate wholesale price with a case minimum.
Wreath checklist
- Frame.
- Florals and ribbon.
- Signs and extras.
- Time.
- Overhead, profit and fees.
- Shipping.
Price any handmade product
Type your materials and time into the peach cells. The calculator shows cost and price.
Get the Handmade Product Pricing CalculatorCalculators that help
- Shipping: Find dimensional weight. Use the Dimensional Weight & Shipping Cost Calculator – Billable Weight, Rates & Smaller Box Savings.
- Box size: Find a box size. Use the Product Box Size & Layout Calculator – Side by Side, Stacked & Grid Layouts with Dim Weight.
- Craft show: Plan booth profit. Use the Craft Show & Event Profit Planner Pro – Booth & Travel Costs, Workers, Inventory, Break-Even & Profit per Hour.
- Custom orders: Quote custom wreaths. Use the Custom Order Quote Calculator – Design Time, Revisions, Rush Fee, Deposit & Balance Due.
Common questions
How much should I charge for a handmade wreath?
Many sell for about $50 to $150. In this guide a deco mesh wreath prices at about $74.
What is the biggest cost?
Florals and ribbon.
How do I ship wreaths?
Use a big box and charge shipping.
Should I sell seasonal wreaths?
Yes, but plan for leftovers.
How long does a wreath take?
Often one to three hours.
How do I price custom wreaths?
Add design time and a deposit.
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